{"title":"2026 Collection","description":null,"products":[{"product_id":"promoted-to-mum","title":"Promoted to Mum","description":"\u003cp\u003eSome titles arrive quietly.\u003c\/p\u003e\n\u003cp\u003eNot with a ceremony or a speech. But somewhere between the sleepless nights, the overthinking, the tiny socks, the first cuddles and the moments nobody sees.\u003c\/p\u003e\n\u003cp\u003ePromoted To Mum is a small reminder of that life-changing shift.\u003cbr data-start=\"278\" data-end=\"281\"\u003eA piece for the women becoming something entirely new while still somehow holding everything together.\u003c\/p\u003e\n\u003cp\u003eFinished in a soft neutral tone with polished silver detailing, this Hey Mama charm is designed to feel timeless, calm and comforting. The kind of thing carried every day without even thinking about it.\u003c\/p\u003e\n\u003cp\u003eThe signature chrome companion disc, engraved with the repeating \u003cem data-start=\"657\" data-end=\"667\"\u003eHEY MAMA\u003c\/em\u003e detail, adds a subtle little reminder that she’s part of something bigger too.\u003c\/p\u003e\n\u003cp\u003eFor new mums.\u003cbr data-start=\"761\" data-end=\"764\"\u003eExpecting mums.\u003cbr data-start=\"779\" data-end=\"782\"\u003eFirst-time mums.\u003cbr data-start=\"798\" data-end=\"801\"\u003eOr the women still finding their feet inside motherhood.\u003c\/p\u003e\n\u003cp\u003eBecause becoming a mum changes everything.\u003cbr data-start=\"901\" data-end=\"904\"\u003eAnd somehow, at the same time, makes perfect sense.\u003c\/p\u003e","brand":"Hey Mama","offers":[{"title":"Default Title","offer_id":57381628674431,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/5656\/4095\/files\/Promoted_to_Mum.jpg?v=1784128400"},{"product_id":"becoming-mum","title":"Becoming Mum","description":"\u003cp data-end=\"92\" data-start=\"15\" data-section-id=\"1sr2w9j\"\u003eFor Mum's discovering a version of themselves they never knew existed.\u003c\/p\u003e\n\u003cp data-end=\"132\" data-start=\"94\"\u003eMotherhood doesn’t arrive all at once.\u003c\/p\u003e\n\u003cp data-end=\"182\" data-start=\"134\"\u003eIt happens slowly. Quietly. In tiny moments.\u003c\/p\u003e\n\u003cp data-end=\"304\" data-start=\"184\"\u003eIn the first cuddle.\u003cbr data-end=\"207\" data-start=\"204\"\u003eThe first sleepless night.\u003cbr data-end=\"236\" data-start=\"233\"\u003eThe first time someone needs you more than anyone else in the world.\u003c\/p\u003e\n\u003cp data-end=\"433\" data-start=\"306\"\u003eBECOMING MUM was created to honour that transition. The emotional, overwhelming, beautiful process of growing into motherhood.\u003c\/p\u003e\n\u003cp data-end=\"480\" data-start=\"435\"\u003eNot overnight.\u003cbr data-end=\"452\" data-start=\"449\"\u003eNot perfectly.\u003cbr data-end=\"469\" data-start=\"466\"\u003eBut deeply.\u003c\/p\u003e","brand":"Hey Mama","offers":[{"title":"Default Title","offer_id":57381729632639,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/5656\/4095\/files\/Becoming_Mum_5aada093-bcb4-4b9d-adc1-58a9e33e6341.jpg?v=1786377294"},{"product_id":"early-days-expert","title":"Early Days Expert","description":"\u003cp\u003e\u003cspan\u003eNobody really knows what they’re doing at first.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThat's why Mums just learn through love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe bottles.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe winding.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe Googling at 3am.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe tiny cries you somehow learn to understand.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe instinct that slowly appears when you least expect it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNobody hands out qualifications for motherhood.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYou become an expert one moment at a time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe EARLY DAYS EXPERT collection was created for the mums navigating those beautiful, exhausting, overwhelming first months. Learning everything while somehow keeping everything together at the same time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA small keepsake to recognise the quiet confidence that grows through care, patience and showing up every single day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eWhether it’s for a first-time mum, a baby shower gift, or a thoughtful surprise during maternity leave, EARLY DAYS EXPERT celebrates the reality of modern motherhood, messy, emotional and incredibly powerful.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hey Mama","offers":[{"title":"Default Title","offer_id":57381730287999,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/5656\/4095\/files\/Early_Days_Expert_cameo_1.jpg?v=1786433410"},{"product_id":"round-the-clock","title":"Round The Clock","description":"\u003cp\u003e\u003cspan\u003eFor the mums who never really switch off.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe feeds at 2am.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe tiny socks.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe remembering.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe carrying.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe checking if everyone got home okay.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe mental lists nobody sees.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMotherhood doesn’t clock off.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe ROUND THE CLOCK collection was created for the mums who hold everything together quietly, constantly and often invisibly. A small keepsake designed to recognise the endless rhythm of caring, comforting and showing up — day after day, night after night.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCrafted with premium enamel finishes and polished nickel detailing, each piece is designed to feel soft, modern and timeless. Minimal in style, but full of meaning.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hey Mama","offers":[{"title":"Default Title","offer_id":57381730320767,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/5656\/4095\/files\/Round_the_Clock.jpg?v=1786377648"},{"product_id":"balancing-worlds","title":"Balancing Worlds","description":"\u003cp data-section-id=\"1fnsjaf\" data-start=\"19\" data-end=\"63\"\u003eFor the Mum's carrying everything at once.\u003c\/p\u003e\n\u003cp data-start=\"65\" data-end=\"241\" style=\"padding-left: 40px;\"\u003eThe school runs.\u003cbr data-start=\"81\" data-end=\"84\"\u003eThe work calls.\u003cbr data-start=\"99\" data-end=\"102\"\u003eThe packed lunches.\u003cbr data-start=\"121\" data-end=\"124\"\u003eThe appointments.\u003cbr data-start=\"141\" data-end=\"144\"\u003eThe remembering, organising, comforting and holding it all together — often all before lunchtime.\u003c\/p\u003e\n\u003cp data-start=\"243\" data-end=\"300\"\u003eMotherhood can feel like balancing entire worlds at once.\u003c\/p\u003e\n\u003cp data-start=\"302\" data-end=\"499\"\u003eThis piece was created to recognise the quiet strength behind that balancing act. The emotional load. The mental juggling. The invisible coordination that keeps family life moving every single day.\u003c\/p\u003e\n\u003cp data-start=\"501\" data-end=\"580\"\u003eBecause somehow, Mums' keep carrying so much with love, patience and resilience.\u003c\/p\u003e","brand":"Hey Mama","offers":[{"title":"Default Title","offer_id":57381730353535,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/5656\/4095\/files\/Balancing_Worlds.jpg?v=1786378976"},{"product_id":"memory-keeper","title":"Memory Keeper","description":"\u003cp data-section-id=\"1e27t5u\" data-start=\"16\" data-end=\"74\"\u003eBecause Mum's remember the things everyone else forgets.\u003c\/p\u003e\n\u003cp data-start=\"76\" data-end=\"244\"\u003eThe favourite snack.\u003cbr data-start=\"96\" data-end=\"99\"\u003eThe nursery song.\u003cbr data-start=\"116\" data-end=\"119\"\u003eThe appointment next Thursday.\u003cbr data-start=\"149\" data-end=\"152\"\u003eThe tiny shoe size nobody can ever remember.\u003cbr data-start=\"196\" data-end=\"199\"\u003eThe stories.\u003cbr data-start=\"211\" data-end=\"214\"\u003eThe birthdays.\u003cbr data-start=\"228\" data-end=\"231\"\u003eThe feelings.\u003c\/p\u003e\n\u003cp data-start=\"246\" data-end=\"295\"\u003eMum's become the memory keepers of family life.\u003c\/p\u003e\n\u003cp data-start=\"297\" data-end=\"385\"\u003eHolding onto moments, milestones and the little details that quietly become a childhood.\u003c\/p\u003e\n\u003cp data-start=\"387\" data-end=\"577\"\u003eThe MEMORY KEEPER collection was created to celebrate the emotional role mums carry every single day. Preserving memories, protecting traditions and remembering the things that matter most.\u003c\/p\u003e\n\u003cp data-start=\"579\" data-end=\"651\"\u003eA beautiful keepsake recognising the love hidden inside all the remembering.\u003c\/p\u003e","brand":"Hey Mama","offers":[{"title":"Default Title","offer_id":57381730713983,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/5656\/4095\/files\/Memory_Keeper_826562d2-9418-41a0-b77d-67e1fdea30bb.jpg?v=1786379545"},{"product_id":"holding-it-all","title":"Holding It All","description":"\u003cp data-section-id=\"1w4p3py\" data-start=\"17\" data-end=\"68\"\u003eFor the Mum's carrying more than anyone realises.\u003c\/p\u003e\n\u003cp data-start=\"70\" data-end=\"198\"\u003eThe planning.\u003cbr data-start=\"83\" data-end=\"86\"\u003eThe remembering.\u003cbr data-start=\"102\" data-end=\"105\"\u003eThe comforting.\u003cbr data-start=\"120\" data-end=\"123\"\u003eThe organising.\u003cbr data-start=\"138\" data-end=\"141\"\u003eThe emotional load nobody can quite see from the outside.\u003c\/p\u003e\n\u003cp data-start=\"200\" data-end=\"324\"\u003eMotherhood often means holding everything together at once — even on the days when you feel close to falling apart yourself.\u003c\/p\u003e\n\u003cp data-start=\"326\" data-end=\"407\"\u003eHOLDING IT ALL was created as a quiet acknowledgement of that invisible strength.\u003c\/p\u003e\n\u003cp data-start=\"409\" data-end=\"522\"\u003eNot perfection.\u003cbr data-start=\"424\" data-end=\"427\"\u003eNot having all the answers.\u003cbr data-start=\"454\" data-end=\"457\"\u003eJust showing up again and again for the people who need you most.\u003c\/p\u003e","brand":"Hey Mama","offers":[{"title":"Default Title","offer_id":57381730976127,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/5656\/4095\/files\/Holding_it_All_26af5531-a669-44b9-b822-c5a62977eea5.png?v=1779211929"},{"product_id":"night-shift-lead","title":"Night Shift Lead","description":"\u003cp data-section-id=\"178zd0l\" data-start=\"19\" data-end=\"83\"\u003eBecause Mum's are often awake long after the world goes quiet.\u003c\/p\u003e\n\u003cp data-start=\"85\" data-end=\"262\"\u003eThe midnight feeds.\u003cbr data-start=\"104\" data-end=\"107\"\u003eThe temperature checks.\u003cbr data-start=\"130\" data-end=\"133\"\u003eThe rocking back to sleep.\u003cbr data-start=\"159\" data-end=\"162\"\u003eThe listening out for tiny footsteps in the night.\u003cbr data-start=\"212\" data-end=\"215\"\u003eThe mornings started on almost no sleep at all.\u003c\/p\u003e\n\u003cp data-start=\"264\" data-end=\"311\"\u003eMotherhood doesn’t stop when the lights go out.\u003c\/p\u003e\n\u003cp data-start=\"313\" data-end=\"500\"\u003eThe NIGHT SHIFT LEAD collection was created to celebrate the mums carrying families through the hardest, quietest hours. The unseen overnight work filled with patience, comfort and love.\u003c\/p\u003e\n\u003cp data-start=\"502\" data-end=\"590\"\u003eA precious charm recognising the women who keep showing up, even when they’re exhausted.\u003c\/p\u003e","brand":"Hey Mama","offers":[{"title":"Default Title","offer_id":57381731074431,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/5656\/4095\/files\/Night_Shift_Lead_0810339f-e496-4237-8335-cc24576ef677.png?v=1779211006"},{"product_id":"every-feed-counts","title":"Every feed Counts","description":"\u003cp\u003e\u003cspan\u003eSome days motherhood feels magical. Some days it feels relentless. Most days it feels like both.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe “Every Feed Counts” collection was created to acknowledge those early days of feeding, bonding, learning and surviving. Whether that’s breastfeeding, bottle feeding, mixed feeding or simply getting through the night one hour at a time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo judgement. No perfection. Just love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCrafted with soft enamel finishes, premium nickel detailing and calming contemporary colours, our HEY MAMA charms are intentionally subtle, modern and designed to feel like treasured objects.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur enamel charms are designed to go wherever motherhood happens:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eclipped to changing bags,\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eattached to keys,\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ehooked onto prams,\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eor tucked into everyday routines.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eThey’re small objects with big meaning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom soft blush tones to calming neutral palettes, every colour is selected carefully to create products that feel premium, contemporary and timeless.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hey Mama","offers":[{"title":"Default Title","offer_id":57381731107199,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/5656\/4095\/files\/Every_Feed_Counts_c6afd679-393b-4106-b55d-b7beae85919c.png?v=1779208582"},{"product_id":"running-the-show","title":"Running The Show","description":"\u003cp\u003eBecause somehow Mum's keep everything moving.\u003c\/p\u003e\n\u003cp\u003eThe calendars.\u003cbr data-start=\"82\" data-end=\"85\"\u003eThe washing.\u003cbr data-start=\"97\" data-end=\"100\"\u003eThe snacks.\u003cbr data-start=\"111\" data-end=\"114\"\u003eThe remembering.\u003cbr data-start=\"130\" data-end=\"133\"\u003eThe emotional support.\u003cbr data-start=\"155\" data-end=\"158\"\u003eThe thousand tiny things nobody notices until they don’t happen.\u003c\/p\u003e\n\u003cp\u003eMotherhood is often invisible management.\u003c\/p\u003e\n\u003cp\u003eAnd somehow… Mum's keep the whole show running.\u003c\/p\u003e\n\u003cp\u003eThe RUNNING THE SHOW collection was created to celebrate the women quietly holding family life together every single day. Balancing the chaos, carrying the mental load and making impossible things look effortless.\u003c\/p\u003e\n\u003cp\u003eA beautiful charm recognising the organisation, resilience and love sitting underneath it all.\u003c\/p\u003e","brand":"Hey Mama","offers":[{"title":"Default Title","offer_id":57381731598719,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/5656\/4095\/files\/Running_the_Show_e9e1f35e-059b-487f-abfd-1ef8df77c227.png?v=1779210050"},{"product_id":"three-steps-ahead","title":"Three Steps Ahead","description":"\u003cp\u003e\u003cspan\u003eBecause Mum's are already thinking about tomorrow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe spare clothes packed just in case.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe snacks remembered before anyone asks.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe birthday card bought three weeks early.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe instinct to notice things before anybody else does.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMums carry a thousand invisible thoughts every single day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAlways planning.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAlways remembering.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAlways three steps ahead.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe THREE STEPS AHEAD collection was created to celebrate the mental load, emotional intelligence and quiet organisation that motherhood demands. The unseen work that keeps life moving smoothly for everyone else.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA precious keepsake recognising the Mum's who somehow hold all the moving parts together.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hey Mama","offers":[{"title":"Default Title","offer_id":57381732057471,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/5656\/4095\/files\/Three_Steps_Ahead_8b8f6b94-55e5-4ee1-a5e6-55e3f49f0bc4.png?v=1779208694"},{"product_id":"safe-place","title":"Safe Place","description":"\u003cp\u003e\u003cspan\u003eBecause Mum's become the creator of a home for the people they love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe arms you run to.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe voice that calms everything down.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe person who somehow makes bad days feel manageable again.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLong before we understand it, Mum's become our safe place.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe SAFE PLACE collection was created to celebrate the comfort, reassurance and emotional safety that mothers quietly give every single day. Often without even realising the impact it has.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA treasured charm recognising the women who make life feel steadier simply by being there.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hey Mama","offers":[{"title":"Default Title","offer_id":57381732123007,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/5656\/4095\/files\/Safe_Place_6326ab34-046a-4b0b-a998-25563595f072.png?v=1779209096"},{"product_id":"becoming-you","title":"Becoming You","description":"\u003cp data-end=\"62\" data-start=\"15\" data-section-id=\"s7mvdb\"\u003eA little reminder of the beautiful becoming.\u003c\/p\u003e\n\u003cp data-end=\"122\" data-start=\"64\"\u003eMotherhood changes everything. Not just your days, but you.\u003c\/p\u003e\n\u003cp data-end=\"279\" data-start=\"124\"\u003eYou have become braver, softer, stronger, more patient and more resilient in ways nobody really prepares you for. Slowly, quietly, through the ordinary moments.\u003c\/p\u003e\n\u003cp data-end=\"367\" data-start=\"281\"\u003eThe feeds.\u003cbr data-end=\"294\" data-start=\"291\"\u003eThe carrying.\u003cbr data-end=\"310\" data-start=\"307\"\u003eThe worrying.\u003cbr data-end=\"326\" data-start=\"323\"\u003eThe comforting.\u003cbr data-end=\"344\" data-start=\"341\"\u003eThe learning as you go.\u003c\/p\u003e\n\u003cp data-end=\"464\" data-start=\"369\"\u003eBECOMING YOU was created to celebrate that transformation. The growth nobody else always sees.\u003c\/p\u003e\n\u003cp data-end=\"541\" data-start=\"466\"\u003eA precious charm to celebrate the Mum you’re becoming and the woman you already are.\u003c\/p\u003e","brand":"Hey Mama","offers":[{"title":"Default Title","offer_id":57381732155775,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/5656\/4095\/files\/Becoming_You_c433c1a4-36ce-4263-8e10-beef81918547.png?v=1779209685"},{"product_id":"quiet-strength","title":"Quiet Strength","description":"\u003cp data-section-id=\"1yzni4c\" data-start=\"0\" data-end=\"17\"\u003eNot every kind of strength is loud.\u003cbr data-start=\"54\" data-end=\"57\"\u003eSome of it looks like carrying on when you’re exhausted.\u003cbr data-start=\"113\" data-end=\"116\"\u003eAnswering everyone else first.\u003cbr data-start=\"146\" data-end=\"149\"\u003eHolding things together quietly while the world rushes past.\u003c\/p\u003e\n\u003cp data-start=\"211\" data-end=\"362\"\u003eQuiet Strength is for the mums who don’t always get recognised for everything they carry. Emotionally, mentally and physically, every single day.\u003c\/p\u003e\n\u003cp data-start=\"364\" data-end=\"652\"\u003eFinished in a calm muted olive tone with polished silver detailing, this piece was designed to feel grounding, understated and strong. The signature chrome companion charm, engraved with the repeating \u003cem data-start=\"565\" data-end=\"575\"\u003eHEY MAMA\u003c\/em\u003e detail, adds a subtle reminder that even quiet strength deserves to be seen.\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"771\"\u003eA small and beautiful charm for the Mum's who steady homes, calm storms, remember everything and somehow still keep going.\u003c\/p\u003e\n\u003cp data-start=\"773\" data-end=\"858\"\u003eBecause strength doesn’t always shout.\u003cbr data-start=\"811\" data-end=\"814\"\u003eSometimes it simply shows up again tomorrow.\u003c\/p\u003e","brand":"Hey Mama","offers":[{"title":"Default Title","offer_id":57381732254079,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/5656\/4095\/files\/Quiet_Strength_d323489e-5082-4b6e-a3bf-9897e4cf6ce6.png?v=1779212605"}],"url":"https:\/\/heymama.vip\/collections\/2026-collection.oembed","provider":"Hey Mama","version":"1.0","type":"link"}