Promoted to Mum

Some titles arrive quietly.

Not with a ceremony or a speech. Just a thousand little moments that gradually make one thing wonderfully clear: you’re Mum.

PROMOTED TO MUM celebrates that new title and the beginning of an entirely new chapter.

Finished in a soft neutral tone with polished silver detailing, this Hey Mama charm is designed as a lasting keepsake of one of life’s biggest transitions.

The signature chrome companion disc, engraved with the repeating HEY MAMA detail, sits alongside as a subtle reminder of the collection it belongs to.

For new mums.
First-time mums.
Or simply to celebrate becoming Mum again.

This charm is a small keepsake for a very big moment.

WARNING: Not a toy. Contains small parts which may present a choking hazard. Keep out of reach of babies and young children.